Giving bone marrow cells is not as painful as you may think

Product Description

The new campaign of the French bone marrow register will be launched on Monday the 7th until the World Marrow Donor Day. This year again, our main goal is to fight against the common belief among young donors : no, giving bone marrow cells isn’t painful nor complicated. Our programme below :
– 4 short videos on YouTube, social media and a selection of websites. In these videos, two young and popular French actors are helping us to raise public awareness of bone marrow donation.
– Sponsored posts and stories on Instagram, Facebook and Twitter to reach young men under 35 and young ladies under 25
– A PR programme to get articles and TV reports about bone marrow donation
– Negociation of partnerships with influencers (artists, journalists, sportsmen…)
– A direct marketing action is also planned towards our target