REDOME promotes activity at Sugar Loaf due to WMDD 2019

Rio de Janeiro
21 Sep 2019

Product Description

To celebrate WMDD 2019 with the main campaign hashtag #LightRedBlueWhite, REDOME in partnership with Sugar Loaf marketing team illuminated the Guanabara Bay Space, which is in Urca Hill, one of the best known sights of Rio de Janeiro (Brazil). The illumination was perfomed in red, blue and white, and will be exposed from 21 September to October 1st.

During the day WMDD was celebrated, REDOME team was present to conduct an awareness action about bone marrow donation and the importance to keep donors contact information updated. A group of supporters also conducted a trail to climb Urca hill and raise awareness about the date.


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